Everyone is inundated by information, often in excruciating detail. Much of it is marketing materials shouting about how wonderful the sender is. You get videos, texts, tweets, emails, and even a call now and then. Everywhere you go you’re subjected to people who immediately share their expertise…without you asking.
It’s too complicated, too random, too incomprehensible. Luckily our minds are wonderful things. They manage to block most of it out.
Unfortunately, you just happen to be someone who has a message about your company that you’d like others to not only receive but also read or watch. Beyond getting read or watched, it would be nice if your message, in whatever format, quickly defined who you are and encouraged those you’re after to dig deeper. Even better, it would be wonderful if it guided everything you do in your organization.
How simple can you get and still define yourself? How about three words?
Define yourself in three words and cut through the clutter and complexity. Three words that express who you are, what you do, and how you do it. Three words that capture your essence, elicit curiosity in the recipient, engage their minds and encourage them to want to learn more.
Get them asking questions and switch from pushing out unnecessary and often irritating information to responding to requests for more with a specific focus.
My three words? Attention, Value, Fun. Those who either get it right away or ask me to explain are great to work with. Those who don’t have self selected out. It saves everyone a lot of time and energy. My three words have helped so much I’ve even embed them in my tag line:
Pay Attention · Add Value · Have Fun