Comments on: Blackberry Turning Into Jam http://www.benariltd.com/blackberry-turning-into-jam/ Benari Ltd with Steve Smolinsky Tue, 21 May 2013 13:16:49 +0000 hourly 1 http://wordpress.org/?v=3.5.1 By: Barry Meyers http://www.benariltd.com/blackberry-turning-into-jam/#comment-1385 Barry Meyers Tue, 18 Oct 2011 17:33:22 +0000 http://www.benariltd.com/?p=808#comment-1385 What’s really surprising is how common this is. It must be in the DNA of some people and some companies – the inability to take responsibility. There are more variations of this than Blackberry has apps. I’m far from an expert in either psychology or PR but my solution is a very simple three step process. “Stuff” happens. When it does, first acknowledge it. Then work to correct it and finally keep everyone informed of your progress. This may or may not get the problem solved any faster but it will reduce the fallout.

There is another three step process when “stuff” happens. First, deer in the headlights. Next denial and distancing and finally, when this fails, admission of fault.

I like the first option but everyone has to choose for themselves.

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